BBC Radio 4 Front Row

BBC Radio 4 Front Row

Futura Vs. Verdana

What does your typeface say about your organisation? The news that Ikea were abandoning their distinctive lettering and going over to a more computer-friendly font has caused dismay in the world of graphic design. Is there a danger that companies will lose their identities along with their typefaces? Kirsty Lang speaks to the author Simon Garfield and graphic designer Paul Finn from Fitzroy & Finn. Simon Garfield's book on font design is being published by Profile Books.

Broadcast on BBC Radio 4's Front Row on 7th September 2009.

THE BROADCAST

 

 

BEFORE AND AFTER

IKEA before and after Futura