BBC GEL
![BBC GEL BBC GEL](https://www.fitzroyandfinn.co.uk/files/styles/full_width_phone_x2_/public/BBC3.png?itok=m5ZQYywB×tamp=1435239515)
Description
The BBC has extensive digital portfolio ranging from News, Sport, Radio and Television networks. To create a consistent visual language BBC UX&D lead by Bronwyn van der Merwe and Ben Gammon invited Fitzroy & Finn to develop the work carried out by the graphic design legend Neville Brody's Research Studios. You can read about the process here in Bronwyn's post.
Fitzroy and Finn designed a comprehensive GEL (Global Experience Language) Style Guide that defines the underlying conventions for the website; the grid structures, typographic hierarchies, icons, images, navigational tiers, etc. We designed a series of posters that were distributed to agencies and in-house teams to communicate the new GEL principles. The comprehensive GEL style guide and poster can be downloaded here.
Category
Links
BBC GEL POSTER
![BBC GEL BBC GEL](https://www.fitzroyandfinn.co.uk/files/styles/full_width_tablet_uncropped/public/images/BBC1.png?itok=dCVsh0JC×tamp=1435238716)
BBC GEL ACCESSIBILITY POSTER
![BBC GEL BBC GEL](https://www.fitzroyandfinn.co.uk/files/styles/full_width_tablet_uncropped/public/images/BBC2.png?itok=Lk_M1tFP×tamp=1435238864)