Platform3 logo designed by Fitzroy and Finn


Platform3 are a web development agency for the creative and cultural sectors, we have worked with them on various website projects, including; SAM, The Sampler, Weltkiosk and The Serpentine. They invited use to design their new responsive website and develop a new brand identity. We were delighted to use the wonderfully timeless Johnston typeface, designed by Edward Johnston and Eric Gill and synonymous with the London Underground. Here we used ITC Johnston and deployed one of our favourite typographic characters the ‘—‘  an em dash, which is an extended dash ‘-‘, to suggest a subtle platform of sorts.


Platform3 website