Projects

Slow Down London

Slow Down London designed by Fitzroy and Finn

Description

Slow Down London was the brainchild of Tessa Watt, author of 'Introducing Mindfulness: A Practical Guide', it was a call to arms to Londoners to Slow Down! and through a festival of events which explored how this is possible in such a busy city. The event was launched with The Big Slow Walk through Central London which provoked a lot of media attention. Fitzroy & Finn designed the brand identity, campaign, brochure and website. Mr Happy Hand became the mascot of the event and we were delighted to see him adore banners and tshirts on the march!

THE BOOKLET

Slow Down London designed by Fitzroy and Finn
Slow Down London designed by Fitzroy and Finn

THE BIG SLOW WALK

Slow Down London March
Photograph by Jon Rees
Slow Down London March
Photograph by TheLizzieP

View more photographs of The Big Slow Walk at the Flickr gallery